9 Key Internet Marketing Benefits
We have outlined some of the key benefits of using Internet Marketing in the digital age:
1. Very Cost Effective and Much More Flexible Than Print Advertising
Internet Marketing has an edge over traditional marketing in these areas, since it help reaching out the targeted audience in more cost effective manner. Also, digital version of flyers, brochures, banners, newsletters, and all other form of content can be published and distributed with ease and is very easy to modify and re-distribute. This is possible with use of specialized Content Management Systems (CMS).
So, basically we achieve “Go Green”, lower cost of publishing, no paper waste, and save cost on all forms of logistics.
2. Geo-free Zone helps Market Expansion
Internet Marketing breaks all geographical and political barriers and helps companies become accessible to customers all over the world.
3. 24 X 7 X 365
Accessibility and Availability are key factors that refrains from “turning the customers away”, which otherwise happens in retail stores which are impacted by “hours of operations”, “holidays”, and many other uncontrollable natural and unnatural factors.
4. Convenience
In continuation to prior point (24 x 7 x 365), the always online nature of business can attract customers anytime and day and provide a very convenient mean to research a product Online than it is to otherwise do the same by driving to a retail store.
5. Add Value and Satisfaction
Websites can offer many more value additions to the customers beyond just convenience, such as providing tips, advice and general interest content.
6. Measurable Sales Performance
This is another key area where Internet Marketing excels, since all sales/leads/clicks/promotions are measurable. All user actions are traceable and measurable, which standardizes and enhances sales performance.
7. Reachability
With invent of Viral Marketing, Internet allows companies to spread the positive “word-of-mouth” using video promotions, testimonials, blogs, online press releases, and other online resources.
8. Interactive and Communicative Marketing
Customers can quickly and easily give feedback about your product, services, promotions and/or marketing strategies / approach. As mentioned earlier, it’s much more traceable and measurable.
9. Better Quality Market Research
Internet marketing strategies makes it possible to gather feedback and user opinions through Visitor Poll, Surveys, and website analytics/statistics.
Additional Reference(s):
- http://www.wilsonweb.com/
- http://www.tamingthebeast.net/ (Taming the beast)
- http://www.wdfm.com/ (Web Digest for Marketers)
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