Website Response Time Rule: Eight Seconds, Plus or Minus Two


SPEED is @ the core of Utility, Usability & Likability for any website. This post highlights the key factors under each area that will help you understand the impact on website visitors and hence assist you in crafting appropriate course of action for your website/contents.
    SPEED FACTORS
    1. Load time of website
    2. Standard visitor’s wait time for loading is 4 seconds
    3. Visitor’s high perception of usability, likability, and utility could increase wait time

    • USABILITY FACTORS
    1. Visitor’s perceived ease of use
    2. Simplistic and intuitive site/content navigation
    3. Ease of performing desired task
    1. Visitor’s level of comfort and familiarity to the site
    UTILITY FACTORS
    1. Visitor’s perceived usefulness of a website
    1. Working order of a website
    1. Working order of navigation
    1. Relevant content
    1. Search engine visibility
    LIKABILITY FACTORS (One site v/s the other(s))
    1. Visitor’s perceived attitude towards the website
    1. Visual Layout
    1. Messaging effectiveness
    2. Ability to meet needs
    3. Graphics & Text appropriateness
    4. Visitor’s overall experience
    Actions for Page Performance (Speed)
    1. Reduce the # of HTTP requests
    1. Minify the content/code (JS, CSS, HTML)
    1. Compress the contents using GZIP/Deflat
    1. Optimize Images (using lossless compression)
    1. Use CSS Sprites to reduce the # of images and hence the # of HTTP requests
    2. Enable HTTP compression on your web server
    1. Use CDN – Content Delivery Networks like Akamai
    2. Reduce the # of JS & CSS by combining the JS and CSS into single or less # of files respectively (never merge the contents of JS & CSS)
    1. Force parallel browser requests using Multiple host names using CNAME setup
    1. Specify dimensions for Images
    1. Make sure JS are not in the <head> of your page, unless absolutely necessary
    2. Order should be CSS 1st, then JS

    • All of above will drive “Perceived performance” and improve stickiness of customers to your site/pages.
    Free Website Performance Measuring Tool
    Below tools will come handy for you to measure website page performance and also, get detailed analysis on which areas to focus to get better page response times
    1. AOL PageTest Plug-in for IE
    1. HTTP Watch
    2. Fiddler 2
    1. FireBug Addon for Firefox
    1. YSlow Addon for Firefox (also needs FireBug)
    2. Google PageSpeed
    1. LORI addon for Firefox
    All of above will drive “Perceived performance” and improve stickiness of customers to your site/pages.
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AdGooroo Upgrades Link-building Tool


Website Magazine's one of the most recent post says "Link building will never be considered light work, but it did just get a little bit easier thanks to some impressive new features added to Link Insight."


Read entire story here: AdGooroo Upgrades Link-building Tool
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5 Tools for Building "Better" Links

Website Magazine published another interesting post about tools that can help you analyze and work efficiently towards building better back-links.


"Building a portfolio of high-quality links is one of the most important – and time-consuming – tasks for any Web professional. And with Google’s changes to its algorithm last week aimed at rewarding quality content, linking your content with others takes on an even greater role in the success of your website."


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Want Social Media Fans? - Offer Coupons

Website Magazine recently published a blog post that outlines an interesting update about how to attract more social media fans... 

Website Magazine says "A newly released survey from AdAge and Ipsos Observer finds that consumers are very willing to receive communications from brands in a digital media environment – as long as that communication is a discount or coupon. Of those surveyed*, 65 percent said they want coupons and discounts from brands in these environments. Following that was "Better customer service", at 42 percent."

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iPad 2 - What's new about it? - or can we call it a Stunt only...

I believe the iPad 2 was pre-maturely sent to the consumers in the market, looked like a stunt to somehow slowdown the spoil in Apple's tablet market share, since Motorola is coming out with XOOM and thats really a promising candidate. Also, how about Samsung 10".... that will be some threat as well... the key is combined fire-power from Android-based tablets is proving to be strong enough for Apple for such hasty deployment of product with substantial new features.


I'm personally happy with iPad 1... i dont need a camera, and display is good enough for now... what I'm missing is listed below...


GOOD NEWS (Will you go for new iPad for same price as its predecessor with below key features?)
  • Faster Processor
  • Dual Camera
  • Thiner profile (thinner than your iPhone)
 SAD NEWS (Better luck next time)

  • Still no SD card slot - isn't that simply crazy... 
  • Better speaker sound next time
  • No Sharper screen - I still don't like to watch movies on iPad
  • Again - as always ACCESSORIES are expensive and never out-of-the-box with Apple
  • The USB cable is always very fragile (they really need to work on it durability)
  • Still no FLASH support??? - Come on Steve... Flash is still a dominant technology for videos and there are millions out there that are not getting served to iPad... who would want to compromise features that are essential... not luxury 
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Social Media - So What - Virtual Conference (FREE)

Social Media - So What.

Speakers: Scott Stratten, Adam Singer, Greg Jarboe, Neal Schaffer, and David Brody
Date: Wednesday, March 16th
Time: 11:00am – 4:00pm ET


Who's to say what's wrong in the world of social media? Just about all your followers, that's who. And if they're not interested in what you're saying, you—and the rest of the online world—will be the first to know.

Don't panic. Join Vocus and five super social superstars, on March 16th for a free, half-day virtual conference: Social Media. So What — and learn how to keep making friends and influencing people. 


Click here to register
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