Internet Marketing - ReadMe Daily

The Science of Converting More Leads Into Deals | June 28 at 1pm ET

In this session Henry Bruce, President at The Rock Annand Group, will provide some framework for getting started with lead nurturing and lead scoring. He will also share tips and suggestions for improving conversion rates from leads to opportunities to closed deals.

And receive full access to 5 of the on-demand webinars:

Building A Lead Funnel

Cari Baldwin, Principal at BlueBird Strategies, educates marketers on the different phases of a lead funnel and how they should build and measure around these stages. We emphasize strategies and tactics to address lead progression, lead acceleration and conversion tactics to move a lead to an opportunity.

Transforming Your Company Into A “Lead Magnet”

This session with Candyce Edelen, President/CEO at PropelGrowth, emphasizes the increasing importance of inbound marketing. Learn about the central role a company’s website now plays in the buying process, as well as the growing influence of social media.

The Role of Content in Driving Leads

In this session Joe Pulizzi, Executive Director at Content Marketing Institute, demonstrates the benefits and value of content in connecting with prospects. He also offers how-to tips on creating content, including repurposing existing materials and tapping into industry sources at low to no cost.

Selling Lead Gen Internally

In this session Mike Gospe, the author of The Marketing High Ground, talks about how you can sell lead gen internally.

Lead Generation A to Z

In this session Ian Michiels, a seasoned research analyst and a strategic consultant, discusses key terms, topics and tactics around lead generation.

Reporting online marketing results is essential for delivering stronger ROI over time.

Join in a webinar that will define the right metrics to measure ROI and build systems to report results.

Live Webinar: Friday, June 24 at 1pm ET (local time)

During this webinar, you'll learn how to define, track and report results for:

SEO, including keyword results and inbound links
Social media reach
Blogging efforts
Leads and sales growth

Email Marketing Automation: Improve ROI Without Lifting a Finger

How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer.

Automated email campaigns deliver open rates in excess of 40%, so if you’re not using automation you’re leaving dollars on the table. Spend an hour with Lyris’ Nello Franco and learn how to cash in on all the benefits of email automation to achieve greater revenue and stronger ROI.

Learn how to:
•  Leverage welcome programs to maximize subscriber value
•  Incorporate dynamic content to improve personalization and relevancy
•  Implement trigger campaigns based on subscriber activity and behaviors
•  Create drip campaigns to strengthen subscriber relationships over time

Register Now

Relative Clickthrough Rate & Impression Share (GDN) - Website Magazine - Website Magazine

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Webinar - Building & Growing a Profitable Marketing Agency

The Marketing Agency Training Program will highlight proven sales and delivery processes that successful agencies have used to achieve repeatable, sustainable ROI for both their own businesses and that of their clients. Nearly 500 marketing agencies and consultants have attended the series to date, and with new sales-focused topics recently added, we expect that number - and the number of their resulting successes - to grow this month!

This On-Demand Series of Marketing Agency Training Webinars will Cover:

* How to set goals for your agency, in addition to typical strategies and challenges agencies face.
* How to construct materials and a website that positions you as an online expert.
* How to generate leads, prospect and qualify for new business.
* How to implement a sales process that helps you sell value and secure retainers.
* How to leverage integrated software and an online marketing methodology to track, measure, and improve client ROI.
* How to respond to frequently asked client questions, as well as consultative insights and delivery methods from veteran HubSpot consultants.