Influence on the Media
- Visits/views
- Unique Visitors
- Volume of reviews, comments
- Navigation Paths
- Links
- Files embedded
How do you compile this data? – Google Analytics, Site Meter, Technorati, Yahoo Search Management & plethora of other paid/free website analytical tools are available to capture/report these data.
Influence on Your Target Audience
- Sentiment of reviews, comments
- Brand affinity
- Commenter authority, influence
- Time spent
- Favorites, friends, fans
- Viral forwards
- Number of downloads
- Opinions expressed
- Membership
How do you compile this data? – Social media platform metrics, Social media analysis tools.
Influence on Your Business
- Sales inquiries
- New business
- Customer satisfaction, loyalty
- Marketing efficiency
- Risk reduction
How do you compile this data? – Surveys, Market mix modeling
(Source – Larry Weber’s – “Marketing to the Social Web")
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