We are observing an increasing use of web analytics software to measure website metrics and is booming. According to an article in BtoB Magazine, the web analytics market is expected to touch $954M mark by 2014.
If you give a close look @ most of the analytics packages sold today, they are stand-alone analytics systems from 3rd party vendors, such as Google Analytics, Omniture, CoreMetrics, and WebTrends.
So, what do we mean by stand-alone analytics packages? By the term stand-alone we mean these analytics packages are not natively integrated with CMS (Content Management System). There are certain drawbacks to using these stand-alone analytics packages, which basically is resulting into one-way communication.
Want to read more about integrated analytics - Download whitepaper here
Want to read more about integrated analytics - Download whitepaper here
What are the benefits of Integrated Analytics into the CMS?
- Integrated analytics helps drive persuasive content on your website
- Getting the most persuasive content on every web page can improve your website ROI
- Integrating analytics with your CMS eliminates the "action chasm"
- Content authors can be guided by analytics in real time
- Integrated analytics helps you visualize the relationship between web page design and metrics more clearly
- Integrated analytics saves time and money
- Metrics can be reliably measured, all the time, for every page on your website without manual page tapping
- Integrated analytics ensures data accuracy
- An integrated suite of web applications can greatly shorten the learning curve
- Simplifies your IT infrastructure
Above is a high-level snapshot of the benefits of integrated analytics compared to stand-alone analytics, based on a white paper published by Brett Zucker - Bridgeline Software's Executive Vice President and Chief Technical Officer.
"With Bridgeline Digital’s next generation iAPPS Analytics solution, your business can now have deep, data-level integration as well as dynamic and “analytics-driven” delivery of persuasive content on your website. Deliver a more personalized and targeted user experience to your site visitors with website analytics."
Actionable Web Analytics
iAPPS Analytics combines ease-of-use with a full suite of clickstream reports for visitor metrics, event watches and overall traffic. Navigation reports are also available for traffic analysis, click-through path analysis, scenario funnels, and page overlays for click density maps.
Powerful Integration
Implementing iAPPS Analytics will dramatically benefit each module within the iAPPS Product Suite through integrated, real-time reporting and analysis.
Deliver Targeted, Persuasive Content
You can now easily manage and deliver persuasive content based on specific visitor segments or profiles. iAPPS Content Manager can dynamically deliver content to targeted profiles or even by specific user actions and behaviors on the site.
Powerful Integration
Implementing iAPPS Analytics will dramatically benefit each module within the iAPPS Product Suite through integrated, real-time reporting and analysis.
Automatic Tracking and Tagging
Eliminate the manual and costly process of tagging individual pages that is required in many web analytics solutions. IAPPS Analytics automatically adds page tags to all newly created content, so pages can never be missing from reports and problems associated with lost analytic data due to poorly located tracking tags are virtually eliminated
Access and Control
All modules in the iAPPS Product Suite use an integrated, shared administration model allowing users to be assigned roles for content management, analytics, or both with a single login across all iAPPS applications.
Deployment Flexibility
Like all modules in the iAPPS Product Suite, iAPPS Analytics is offered as a flexible SaaS – Software-as-a-Service – licensing model or, for those who prefer to keep their web applications in house, as a perpetual license as well. Furthermore, iAPPS Analytics has built-in support for administrative and end-user access allowing for management of secure business applications as well as public websites.
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