Internet Marketing - ReadMe Daily

Source (Website Magazine) - Shopping cart software 3DCart announced a partnership with email marketing service Listrak to provide its merchants with Listrak's automated Shopping Cart Abandonment Solution.

Cart abandonment is estimated to cost Internet retailers roughly $18 billion dollars each year according to Forrester. As it stands today, 7 out of 10 carts are stranded. Merchants would obviously be wise to start developing a strategy to recoup some of those last earnings.

Read entire story here: Fight, Fight Against Cart Abandonment

iPad 2 and Smart Cover teardown: my god, it's full of magnets

Intrepid DIY repair advocate iFixit has given both the iPad 2 and its matching Smart Cover a full disassembly. While the iPad 2 itself contains few surprises inside, both it and the Smart Cover contain 31 magnets in total.

Read the entire story here: http://arstechnica.com/apple/news/2011/03/ipad-2-and-smart-cover-teardown-oh-my-god-its-full-of-magnets.ars

5 Questions to Maximize Profitability in High-Spending AdWords accounts

Most retailers can gain atleast 20% efficiency right off the bat with advanced account management tactics.

Download your free special report: www.ROIRevolution.com/death

Email for Internet Retailers

Source Website magazine - E-commerce software provider Miva Merchant has partnered with email service provider Exact Target, releasing a new email marketing application dubbed Miva Merchant Mailer.

The application includes pre-bult templates and customization options for HTML-capable users. Merchants can also add opt-in email addresses directly from their websites and add them to the email marketing list in real-time. The announcement indicated that other features are on their way, including modular integration with the Miva Merchant software. Existing Miva Merchant users can try the application free for 30 days - pricing starts at $9.95 for up to 250 contacts.

Click here to read entire story: Email for Internet Retailers

Grok-o-matic Adwords Campaigns in Minutes

Y-Combinator backed startup AdGrok has released a solution that will appeal greatly to those interested in starting large-scale AdWords campaigns quickly without spending the thousands of man hours (and dollars) typically required - it's called Grok-o-matic.

Click this link to read entire story: Grok-o-matic: Adwords Campaigns in Minutes

4 steps for search engine marketing strategies - Careful selection of Keywords

Keywords are one of the key components of PPC (Pay-per-click) campaigns and SEO (search engine marketing). Careful and meaningful selection of keywords plays vital role in search engine results and campaign delivery, which enables the customers to find you online.

Keyword selection can be a very tricky and time-consuming process, and moreover it is a continuous effort (not a one time deal). Below are the top high-level steps that will help in selection of keywords for your PPC & SEO efforts:

Brainstorm top keywords
Organize keyword lists
Expand keyword lists
Prioritize keywords

What is SaaS (Software as a Service) / (Storage as a Service)?

Based on the definition in Webopedia - SaaS (Software as a Service) is a software delivery method that provides access to software and its functions remotely as a Web-based service. Software as a Service allows organizations to access business functionality at a cost typically less than paying for licensed applications since SaaS pricing is based on a monthly fee.

SaaS brings an interesting benefit for organizations on hardware front, since the software is remotely hosted the need for investment in additional hardware is eliminated or reduced to great extent. Another typical benefit that SaaS brings to the table is related to the setup, keep it up and running, and day-2-day maintenance costs. It is understood that some of these costs would be absorbed in the monthly fees towards the company that provides the services (SaaS), the benefits still outshine the monthly subscription/usage fees.

Another typical definition of Saas is related to Storage as a Service, where organizations or businesses rent or lease the storage space from a third-party vendor/provider.

The key question though is for the organizations that currently have heavy investments into hardware and software for running the day-2-day operations. How would these organizations be able to take the advantage of cloud-based services (SaaS)?

“Mozy has a customers ranging from General Electric to the home office, but the fastest growing segment is small business,”

Additional Resource(s):

FREE - Website Performance Test

Web page analyzer is an online service (FREE) for performing web page speed analysis. The tool also provides optimization tips that can help boost performance of the web page/site.

Click here for - Free Website Performance Tool and Web Page Speed Analysis

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