Internet Marketing - ReadMe Daily

Definitive 'How to' tutorial to recovering abandoned shopping carts and web forms with SeeWhy

Join for this informative product webcast this Tuesday, June 26th, 12:00 PM EDT (11:00 AM CDT, 9:00 AM PDT, 4:00 PM GMT).

The webcast will show you how easy it is to recover abandoned shopping carts and web forms using SeeWhy’s Conversion Manager and Social Conversion products.

What you will learn:

What conversion rates other ecommerce companies are getting and the results you can expect
The best practices to use in recovering abandoned shopping carts and forms
How to leverage Email Service Providers and social networks to improve your results
How to use behavioral targeting to increase lift
How SeeWhy’s Conversion Manager solves the problem

Register today for this webcast led by web conversion experts at SeeWhy.

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Social + Mobile + Email: Building to Surround Sound

Source - Lyris Team (Free Marketing Guide)

Leverage the explosion of channels and platforms:

Today one in every thirteen people on earth is a Facebook user, and nine out of ten people have a mobile phone. If you’re not communicating with your customers via social and mobile channels, you’re not reaching your audience where they live and play.

Create surround sound with email, social and mobile:

This guide outlines up-to-the-minute trends and opportunities around email, social and mobile convergence, and shows you how to manage your cross-channel voice to achieve "surround sound" marketing.

Download your copy now...

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E-Commerce Abandonment on the Rise

Shopping cart abandonment has risen to 71%, as reported by Forrester, translating into an $18 billion issue for online retailers. With 7 out of 10 carts being abandoned, it becomes imperative for online retailers to put a strategy in place to recoup that lost revenue. The channel and strategy is increasingly found in email.

Ecommerce software solution Volusion has partnered with email marketing service provider Listrak to provide merchants with an automated shopping cart abandonment solution. The solution incorporates dynamic merchandising to remind abandoners of the items left in the cart and prompts them to complete the purchase. Listrak’s solution also provides the opportunity for retailers to do a series of messages, test offers, and incorporate product reviews to recover those lost sales.

E-Commerce Abandonment on the Rise

MAVS win the 2011 NBA title - Beat the Heat mantra worked

3 Key Steps to Optimize for Local Search - Website Magazine - Website Magazine

Because there are fewer competitors, local search engine optimization is not nearly as challenging as broader categories -- but it still has its challenges. Many of the same core SEO rules still apply, but thanks in part to improvements on the part of search engines and the intersection of search and social, it is far simpler than at any time in the Web's short but rich history to optimize for local search.

Monetization Models for Affiliates (Intermediate) - Website Magazine

WM recently posted an article entitled How to Make Money on Your Website, which was intended to give those new to affiliate marketing a useful overview of the different payout structures available to them through merchants and networks. These monetization models include cost per acquisition (CPA), cost per lead (CPL), cost per click (CPC) and cost per impression (commonly known as CPM).

Novices just starting out in the world of Internet marketing must know the basic differences between each option, but more savvy affiliates will tell you that one size does not fit all. The reason for now exploring these payment structures in more depth is to illustrate the fact that the most successful Web marketers are the ones who – rather than pick and choose – can find the optimal balance between them all.

Click here to read entire article on Website Magazine

Additional Reference(s)

Shopping Carts & Social Media - Website Magazine

Merchants that bave been slow to adopt social media support and functionality within their shopping carts are now officially late to the game.

According to Merchant Circle, 70 percent of local US small-to-medium size business owners are actively using social media marketing to promote their businesses. Couple that with a report from McKinsey Global Institute which indicates that 63 percent of companies using social media say it has increased marketing effectiveness (playing an important role in actual sales) and merchants simply have no reason not to do what they can on the social media front right now.

Click here to read entire article on Website Magazine

Additional Reference(s)

Free Webinar: The Science of Website Redesign

Join Mike Volpe, HubSpot's CMO as he covers everything you need to know before you embark on the path of redesigning your site. You will learn:

The Wrong and Right Reasons for a Redesign
The 3 Keys to a Successful Website
What Metrics Drive Website Redesign
Common Pitfalls to Avoid

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