The Essential Step-by-Step Guide to Internet Marketing (HubSpot)


Whether you are just getting started with internet marketing or want to brush up, you need this eBook to make sure you have a successful internet marketing strategy.
Get comprehensive guide to effectively market your business on the web.

The Essential Step-by-Step Guide to Internet Marketing covers 8 essential steps including:

1.     How to define a keyword strategy
2.     How to optimize your website
3.     How to create blog & other content
4.     How to promote content & participate in social media
5.     How to convert site traffic into leads
6.     How to nurture leads with email marketing
7.     How to be mobile-friendly
8.     How to analyze & refine strategies
Download your eBook The Essential Step-by-Step Guide to Internet Marketing.


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Premium Website Security SSL on Sale @ GoDaddy


What is SSL (Secured Sockets Layer)?

SSL Certificates for Website Security 468x60SSL is an acronym for Secure Sockets Layer, a global standard security technology adopted by Netscape in 1994. SSL is designed to establish encryption and identity assurance. It creates an encrypted link between a web server and a web browser. The link ensures that all data passed between the web server and browser remains private and secure. Raise your guards against the data getting hacked.

How SSL works

Processing transactions securely on the web means that we need to be able to transmit information between the web site and the customer in a manner that makes it difficult or not worthy for other people to intercept and read. SSL works through a combination of programs and encryption/decryption routines that exist on the web server computer and in web browsers (like Netscape/Firefox and Internet Explorer) used by the Internet public

What is an SSL Certificate?

SSL certificates becomes the "passport" or the digital document that verify that the security and authenticity of the interaction.
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The SSL certificate is installed on a web server to identify the business using it to encrypt sensitive data such as credit card information. SSL Certificates give a website the ability to communicate securely with its web customers. Without a certificate, any information sent from a user’s computer to a website can be intercepted and viewed by hackers and fraudsters. It is similar to the difference between sending a post card and a tamper proof sealed envelope.



If you want to know how SSL Works, here it is:


LinkShare's Search Division Doubles its Business


LinkShare has announced that for the first half of 2011 it has doubled the number of signed brands for its search marketing division compared to all of 2010. New brands signed in 2011 include HMX Group, Nautica & Kipling, Samsonite and Kellwood.


The company reported that current client performance has been a key factor in winning new business. First quarter year-over-year performance for current clients delivered an average reduction in cost-per-click fees (CPCs) of more than three percent with an average increase in sales of 26 percent.


LinkShare’s search marketing platform uses technology from Kenshoo, a leading software provider for search engine marketing. LinkShare has been providing paid search management and consulting services since 2004.


Read entire story here - LinkShare's Search Division Doubles its Business

Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs


Data is a marketer's best friend—it empowers your business to reevaluate strategies and shift resources to effective marketing channels.
To help you in this planning process, HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based onoriginal research and data from a variety of sources, including analysis of our 4,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. 
Click through the presentation on this page for a preview, and then download the entire presentation as a PDF file for your own use.

This Marketing Data and Research presentation includes data on:

  • Inbound vs. Outbound Marketing
  • Search Engine Optimization
  • Social Media
  • Blogging
  • Facebook
  • Twitter
  • 100+ pages of powerful marketing charts and graphs that no modern marketer should miss!
Content Source - HubSpot.com



    Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs


    Data is a marketer's best friend—it empowers your business to reevaluate strategies and shift resources to effective marketing channels.
    To help you in this planning process, HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based onoriginal research and data from a variety of sources, including analysis of our 4,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. 
    Click through the presentation on this page for a preview, and then download the entire presentation as a PDF file for your own use.

    This Marketing Data and Research presentation includes data on:

    • Inbound vs. Outbound Marketing
    • Search Engine Optimization
    • Social Media
    • Blogging
    • Facebook
    • Twitter
    • 100+ pages of powerful marketing charts and graphs that no modern marketer should miss!

      ASUS Eee Pad Transformer 10.1" Capacitive Touch Android Tablet


      ASUS Eee Pad Transformer 10.1" Capacitive Touch Android Tablet - Brown TF101-A1

      NVIDIA Tegra 2 / 1GB DDR2 / 16GB flash drive / 802.11n / Bluetooth / 1.2MP front & 5MP rear camera / mini HDMI / mSD slot / Gyroscope / GPS / Android 3.0 ...

      Check the price here ASUS Eee Pad Transformer 10.1" Capacitive Touch Android Tablet
      NVIDIA Tegra 2 / 1GB DDR2 / 16GB flash drive / 802.11n / Bluetooth / 1.2MP front & 5MP rear camera / mini HDMI / mSD slot / Gyroscope / GPS / Android 3.0

      Video requires the latest version of Flash Player
      The Asus Eee Pad Transformer TF101-A1 is a hybrid computer. The Eee Pad Transformer can be used by itself as a tablet, or to attach it to its portableDocking station for access to a full QWERTY keyboard, extra USB ports, a SDcard reader, and extended Battery life. As a tablet, the Transformer gets approximately 8 hours of usage out of a single charge, and when docked, it can be used for up to 16 hours.

      Under the hood, the Transformer has NVIDIA Tegra 2 dual-core processor, 16GBFlash drive, 1GB DDR2 of system memory, and will also run Android OS 3.0. In addition, the Transformer will be equipped with a 1.2 Megapixel front-facing camera, a 5 megapixel rear-facing camera, Bluetooth, 802.11n, mini HDMI out, Micro SD slot and 40-pin docking port.

      Features



    • NVIDIA Tegra 2 1.0GHz dual-core CPU for excellent Multitasking & 1080pVideo playback


    • Android 3.0 Honeycomb O.S. with Adobe Flash 10.2 support

    • Display: 10.1" LED Backlit WSVGA (1280x800) IPS with Capacitive TouchCPU: NVIDIA Tegra 2
    • Full QWERTY keyboard, Touchpad Input with Polaris Office for Mobileproductivity

    • Up to 16 hours long battery life for all day computing with docking station

    • Brilliant ips panel with ultra-wide 178 degree viewing angle made from scratch resistant and super tough glass (Gorilla Glass)

    • One year of Unlimited ASUS WebStorage, two USB ports, SD and Micro SD card readers for easy sharing & storage expendability

    • 3D Stereo with max Bass response with SRS premium sound

      Specifications


    • Memory: 1GB DDR2

    • HDD: 16GB EMMC Flash

    • Connectivity: WiFi 802.11BGN, Bluetooth 2.1 + EDR

    • OS: Android 3.0 (Honeycomb)

    • Camera: 1.2MP (Front) & 5MP (Rear)

    • Interface: 1x 2-in-1 Audio Jack (Head Phone /Mic-in), 1 x mini HDMI port, 1 x Micro SD Card Reader, 1 x 40 Pin Docking Port

    • Audio: SRS Premium Sound, Stereo Speakers, Internal Microphone

    • Battery: Polymer 24.4W/h (Up to 9.5 hours, 16 hours with Optional dock)

    • Others: G-Sensor, E-Compass, GPS, Light Sensor, and Gyroscope

    • Warranty: 1 Year-Warranty

    • Size / Weight: 10.67 x 6.89 x 0.47 in. / 1.5 lbs. (with battery)

    • How Will Mobile Revolutionize BI? - Attend this Webinar (Register Now)


      Webinar: How Will Mobile Revolutionize BI?
      Live Webinar: How Will Mobile Devices Revolutionize Business Intelligence?
      Mobile devices are everywhere. But the adoption and maturity of mobile Business Intelligence (BI) has traditionally lagged behind other mobile enterprise applications for multiple reasons. However, larger mobile devices such as tablets and innovative approaches to online and offline BI technical architecture have begun to boost mobile BI adoption and maturity.
      Attend this webinar and learn:
        • 
      What will drive mobile BI to higher adoption rates?
        • 
      How will next-generation mobile BI revolutionize the overall use of BI?
        • 
      What are some common mobile BI implementation challenges?
        • 
      How can mobile BI help ensure that business processes and information are ubiquitous?
      Register Now
      Boris Evelson of Forrester will discuss how you can leverage mobile to make more informed, faster decisions wherever you are.
      Forrester
      Tuesday, June 28th
      10:00 AM PST / 1:00 PM EST
      Featured Speaker
      Boris Evelson
      Boris Evelson
      Vice President & Principal Analyst Forrester
      Boris is a leading expert in business intelligence (BI) — a set of processes, methodologies, and technologies used to transform raw data into meaningful, useful, and action-oriented enterprise information. He delivers strategic guidance, helping enterprises define BI strategies, governance, and architectures and identify vendors and technologies.

       

      ECommerce Templates - for Online Store Owners

      Ecommerce TemplatesEcommerce Templates has been providing powerful shopping cart software since 2002. Customers can download the software integrated into Dreamweaver, Frontpage, Expression Web and CSS layouts or use their own design and simply integrate the store into their existing design. The software is a one time price of $159 and the license allows store owners to set up one store on one domain.
      Ecommerce Templates
      Edit your store with your favorite HTML editor, design a new store or integrate with your existing website - there's an Ecommerce Templates flavor for everyone at every skill level!

      Ecommerce Templates feature list

      This is a comprehensive list of features for the Ecommerce Templates shopping cart software. The software behind all the designs, including the Generic Version is the same. You can choose between the ASP version for Access / MS SQL databases on a Windows server or PHP running a mySQL database on a Linux or Unix server.

      Store Administration

      • Full online control panel for simple admin management
      • Dynamically populate product pages without the need to touch the database
      • Password protected CSS based control panel
      • Content management system integrated
      • Restrict admin pages depending on login
      • Simple process for adding / modifying / deleting products and categories
      • Full online order viewing by date selection and search
      • Product search within the admin section
      • Editable order details
      • Affiliate program included with online viewing of affiliate sales
      • Optional Customer login for order history viewing and creating accounts
      • Downloadable product inventory
      • CSV database upload
      • Language specific admin available
      • Up to 3 languages supported from the same database
      • Access / MS SQL Server / mySQL database.

      Product / category options

      • Unlimited number of products
      • Upselling of related, bestselling, recommended products as well as suggesting products purchased by other customers
      • Product reviews and ratings feature
      • Gift certificate feature
      • Gift registry and wish lists
      • Spry tabbed panels
      • Show recently viewed items
      • Show multiple currencies
      • CSS dynamic menu system
      • Place products in several categories
      • Allow customers to filter products by keyword, price, grouping etc
      • Extra detail page for more detailed product descriptions with layout options
      • Show multiple product images
      • Image upload (ASPupload required for ASP version)
      • Allows for use of HTML in product descriptions to make formatting simpler
      • Setup and assign Designers / Manufacturers / Drop Shippers to products and send them order details if required on receipt of orders
      • Manufacturers page
      • Donations feature
      • Provision of coupons so clients can purchase at a discounted rate by entering their coupon code
      • Apply discounts by product or category depending on total purchase or quantity ordered
      • Specify the number of products per page
      • Choice of product and category layouts, using one or multiple columns of products
      • Optional images choice for categories
      • Choice of product listing by price, id, user choice or alphabetically
      • Product options allow for the selection of color, size etc.with price differences shown in real time - choose between drop down menus and radio buttons
      • Product option selection can change product image displayed
      • Multiple purchase feature for product options
      • Allow clients to type in their own requirements for a particular product
      • Product options can have their own product ID
      • Clone products and product options for faster input
      • Filter results option for products page
      • Wholesale / retail pricing depending on login
      • Quantity pricing option
      • Option of showing the "buy" button or an "Out of stock message".
      • Option of maintaining a product in your inventory but not showing on the store
      • Stock management feature permits you to define the number of products in stock, and the store will automatically generate an "Out of stock" message once the last item in stock has been purchased
      • Notify customer email when stock is replenished
      • Stock management for product options
      • Show number of products in stock on the products page
      • Set minimum purchase total requirement
      • Email to friend link option - product specific
      • Choice of currency symbols and formatting
      • Change all store generated language from one place
      • Option to remove buy / checkout buttons making the plus version compatible for other uses eg. real estate listings, online catalog etc
      • Order categories to suit your needs
      • Option of showing list price / your price
      • Show product ID, SKU, Manufacturer on the product pages.

      Shipping / checkout features

      • Weight based shipping by zone
      • Flat rate shipping
      • USPS shipping rate integration and order tracking
      • UPS shipping and order tracking
      • FedEx shipping and order tracking
      • Canada Post
      • Free shipping option (choose by country and / or total order or number of items purchased)
      • Price based shipping
      • Shipping estimator before checkout
      • Streamlined checkout process
      • Saved cart for non-logged in customers
      • Customer shipping carrier selector
      • Provide a different shipping method for international customers in respect to domestic buyers
      • Global handling charge option
      • Handling charge per payment provider
      • Handling exempt products
      • Offer customers a tracking number
      • Compatible with all major tax systems (including Australia & Canada)
      • Offline credit card processing
      • Complete integration with the top payment processors, and / or email notification only
      • Manual order creation
      • Order status look up page for customers
      • Automatic email to customers on order status change
      • Integrates PayPal's Instant Payment Notification for secure order processing
      • Cardinal Commerce 3D Secure system to provide Verified by VISA, Mastercard SecureCode and J/Secure functionality
      • Email notification once an order has been placed
      • Printable receipt on thanks page
      • Google Analytics ecommerce tracking
      • HTML header and footer for the confirmation email
      • Download orders to a .csv file
      • Print packing slips from the admin orders page
      • Print invoices from the admin orders page
      • Collect email address on checkout
      • Send out newsletters
      • Filter newsletter recipients by product purchased, location, wholesaler etc
      • "Remember me" option for return users
      • Javascript and Cookie disabled detection
      • Block IPs or IP ranges.

      Design options

      • Choice of template editor - Dreamweaver, Frontpage, Expression Web, GoLive or design your own
      • Search engine friendly options such as static pages and generated title and meta tags available
      • Original .png files included for editing graphics in Fireworks
      • Global design changes made simple through Dreamweaver .dwt and .lbi files, Frontpage include pages or GoLive components
      • Simple to change colors and personalize the store
      • Multiple CSS classes available for key display options
      • ALT information automatically added to category and product images
      • Aiming for XHTML 1.0 Transitional compliant and Section 508 (accessibility) compliant code.

      General features

      • Integrated product search page
      • Built in modular fashion, allowing for future upgrades and addition of new features
      • 6 month free online technical support
      • Downloadable User Manual
      • 30 day money back guarantee.

      Requirements

      • For the ASP templates a Windows server capable of running a Microsoft Access or MS SQL database
      • For the PHP templates a UNIX / Linux server with a minimum of PHP 4.1 and a mySQL database. (cURL component required for UPS shipping)
      • Dreamweaver 3+, or Frontpage 2000+ or GoLive 5+ or Expression Web
      • Microsoft Internet Explorer 5+ or Firefox 2.0 + for using the admin section.