Source - Lyris Team (Free Marketing Guide)
Leverage the explosion of channels and platforms:
Today one in every thirteen people on earth is a Facebook user, and nine out of ten people have a mobile phone. If you’re not communicating with your customers via social and mobile channels, you’re not reaching your audience where they live and play.
Create surround sound with email, social and mobile:
This guide outlines up-to-the-minute trends and opportunities around email, social and mobile convergence, and shows you how to manage your cross-channel voice to achieve "surround sound" marketing.