Internet Marketing - ReadMe Daily: 2011

Who Needs Your Products?

“He that is good with a hammer tends to think everything is a nail” – Abraham Maslow

Interesting, isn’t it. Why do people buy things? Primarily they buy things in order to satisfy their need or want, to solve a problem, or to fill a gap. The point is, customer doesn’t need your product. Rather, if your product satisfies a need perceived by your customer, that’s the reason customer approached your product.

Mousetraps are found everywhere, they work once, twice, but not always. Customers are smart, they learn from their mistakes and learn to avoid future traps. This golden law works for all products… A product will sell only if it caters to one of above areas (need, want, fill a gap, or solve a problem).

So, its important to understand that people need to stay alive, people need to satisfy their hunger, they need their problems to be solved. But, do they really need your product – I’d say ABSOLUTE NO. They don’t need your product.

You need to find out what is customer’s real problem and more importantly, you need to find out what is it exactly that the customer is trying to accomplish. What is customer’s goal? How can you add more value, by not just solving the problem, but helping the customer accomplish the goal.

Look for the customer’s problem, Identify the exact pain point, look for the goal the problem is inhibiting, and last but not the least, looks for the need the goal is satisfying. If you can understand and identify these in early stage of your product Idea & design, it will help more people/customers solve their problems and accomplish their goals.

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Testing...

HTTP Compression 101 & Enabling HTTP Compression + Caching on IIS – For FASTER WEBSITES

HTTP COMPRESSION MISSING-IN-ACTION (BEFORE)

HTTP COMPRESSION IN-ACTION (AFTER)

WHAT IS HTTP COMPRESSION?

According to RFC 2616, Internet HTTP Compression is a method to send, from the Web server, an HTTP response message in compressed format to a requesting Web browser.

This technology assumes that the Web server is capable of encoding the outbound content and the Web browser is capable of (automatically) decoding the received content.

HTTP Compression saves transfer data volume and speeds ups Web page load time. This short overview discusses various aspects of HTTP compression, suggest proven solutions, and gives hints to further reading.

HTTP Compression is a publicly defined way to compress content (mostly textual) transferred from Web servers across the world wide Web to browsers. The impact of compression is that the number of transmitted bytes is reduced and thus a higher performance is gained. HTTP Compression uses public domain compression algorithms to encode HTML, XML, JavaScript, CSS and other file formats at the server-side. This standards-based method of delivering compressed content is built into HTTP/1.1, and all modern Web browsers support the HTTP/1.1 protocol, i.e. they can decode compressed files automatically at the client-side. This means, in particular, that no additional software or user interaction on the client-side is required.

HTTP REQUEST FLOW

Client sends request to server

When a Web browser loads a Web page, it opens a connection to the Web server and sends an HTTP request to the Web server. A typical HTTP request looks like this:

GET /index.html HTTP/1.1
Host: www.http-compression.com
Accept-Encoding: gzip
User-Agent: Firefox/5.0

With this request, the Web browsers asks for the object "/index.html" on host "www.http-compression.com". The browser identifies itself as "Firefox/5.0" and claims that it can understand HTTP responses in gzip format.

Server sends compressed response to client

After parsing and processing the client's request, the Web server may send the HTTP response in compressed format. Then a typical HTTP response looks like this:

HTTP/1.1 200 OK
Server: Apache
Content-Type: text/html
Content-Encoding: gzip
Content-Length: 12345
[GZIP COMPRESSED DATA]

With this response, the Web server tells the browser with status code 200 that he could fulfil the request. In the next line, the Web server identifies itself as Apache. The line "Content-Type" says that it's an HTML document. The response header "Content-Encoding" informs the browser that the following data is compressed with gzip. Finally, the length of the compressed data is stated.

COMPRESSION FORMATS

deflate

More information:
http://www.gzip.org/zlib/
http://en.wikipedia.org/wiki/DEFLATE

gzip

More information:
http://www.gzip.org/
http://en.wikipedia.org/wiki/Gzip

ENABLE HTTP COMPRESSION @ WEBSITE LEVEL

To more efficiently use available bandwidth, enable IIS HTTP compression. HTTP compression provides faster transmission time between compression-enabled browsers and IIS, regardless of whether your content is served from local storage or a UNC resource. You can compress static files and application response files. Compressing application response files is usually called dynamic compression.

Go to inetmgr > WebSites > Properties > Go to Service Tab

a. Select the checkbox – Compress application files (Dynamic files compression)

b. Select the checkbox – Compress static files (Static files compression)

Also, you can specify where to log/store temporary compressed content and the capacity of the temporary directory… Default value is 95MB, you can increase it based on the size of your static contents.

CONFIGURE IIS METABASE – DIRECT MANUPULATION OF METABASE XML

CONFIGURE IIS METABASE COMPRESSION PARAMETERS – USING SCRIPTS

IMPORTANT – Please make sure you follow these steps for any METABASE CHANGES

STOP IIS
Take BACKUP of METABASE XML
Make changes as outlined below for IIS (using CSCRIPT)
RESTART IIS

Run these commands – to configure static & dynamic compression parameters for both GZIP & Deflate compression schemes.

Note – you can dump below script commands in a batch file and execute it at command prompt on your Windows server

cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/Parameters/HcDoStaticCompression TRUE
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/Parameters/HcDoOnDemandCompression TRUE
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/Parameters/HcDoDynamicCompression TRUE
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/deflate/HcDoStaticCompression TRUE
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/deflate/HcDoOnDemandCompression TRUE
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/deflate/HcDoDynamicCompression TRUE
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/deflate/HcFileExtensions "asx" "css" "doc" "htm" "html" "js" "txt" "xml"
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/deflate/HcScriptFileExtensions "asp" "ashx" "asmx" "aspx" "axd" "dll" "exe" "svc"
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/deflate/HcOnDemandCompLevel 10
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/deflate/HcDynamicCompressionLevel 9
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/gzip/HcDoStaticCompression TRUE
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/gzip/HcDoOnDemandCompression TRUE
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/gzip/HcDoDynamicCompression TRUE
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/gzip/HcFileExtensions "asx" "css" "doc" "htm" "html" "js" "txt" "xml"
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/gzip/HcScriptFileExtensions "asp" "ashx" "asmx" "aspx" "axd" "dll" "exe" "svc"
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/gzip/HcOnDemandCompLevel 10
cscript C:\Inetpub\AdminScripts\adsutil.vbs Set W3SVC/Filters/Compression/gzip/HcDynamicCompressionLevel 9

5. Go to inetmgr > Default WebSite > Right click Properties > HTTPHeaders Tab

Social Media–What Does These Terms Mean To You?

Blogs – can typically thought of as a tool to organize your thoughts, status, ideas, news, and almost everything else that can be communicated in chronological order. This clearly means more permanence than emails, since emails can have tons of wanted + unwanted contents, difficult to keep your inbox organized, limited search abilities, etc… Blogs are one of the most effective means to communicate to the users of your niche or community.

Podcast – Written words turned into live audible or visual communication that encourage different types of learning are called podcasts. Typically they are in portable formats and hence one of the important features is you can listen or watch the podcasts while on road or waiting on airport, or at your favorite Starbucks location…Podcasts are normally split by subject, and hence are normally delivered in small chunks v/s a very large episode… Usually few minutes to an hour or so. This helps the users decide exactly which topic they are interested in and hence helps maintain their library clean.

Social Network – is the tool you want to use if you are looking to replace your intranets & corporate directories, and promote non-e-mail conversation channels within and outside the organization. The key purpose is bring the like-minded people around the globe together thru shared interests, no organizational center, and with a sense of group for what is important and beneficial to the community.

Social Bookmarking – tools help entire groups to learn about new articles, tools, and other web resources instead of being beneficial to only a single machine, or browser, or human. One of the great examples is StumbleUpon.

to be continued…

Remarketing Using Email & Social Media

REGISTER NOW - Remarketing Using Email & Social Media
Thursday, October 13th
11am PDT | 2pm EDT | 7pm BST

Everyone abandons shopping carts and online forms -we’ll show you how easy it is to recover them. In this webcast, we'll be sharing tips on how to recover up to 50% of your website abandoners by triggering real-time remarketing campaigns through email and social media using SeeWhy’s Conversion Manager.

You'll also learn:
• How to calculate the monetary value of your abandonment problem
• What results the top eCommerce companies are getting and what you can expect
• Best practices on how to optimize your shopping cart recovery campaigns
• How to leverage ESP's and social media to help

Source

[Webcast] Conversion Tactics: Rethinking abandonment

What you'll learn:

Why visitors abandon
How abandonment is part of the normal purchase cycle
How to generate incremental revenues from abandoners

Why first time purchasers are a critical segment that need special attention

Customer Experience Management for Online Marketers Guest speaker: analyst Tony White

Analyst Tony White talks about Customer Experience Management (CXM), a new and very effective form of online marketing when used well. As the field of Online Marketing is changing rapidly (e.g. more and more channels) and your customers expect personalization in almost every interaction, creating a positive online experience is crucial. CXM aims to design those experiences that meet the growing demands of your customers and leverages the relationship with them at the same time.

Thursday September 8th

1:00 to 1:45 PM EST

10:00 to 10:45 AM PST

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Agenda:

- What is CXM and how are online marketers using it?

- What goals does CXM enable marketing departments to achieve?

- Meeting rising customer demands

- Integrating the growing number of online channels

- CXM implementation best practices

Content excerpt from marketing email from GXSoftware

SOCIAL MEDIA TOOLS FOR SUCCESS–PART II

Missed Part I – Check this link Social Media Tools for Success - Part I

In Part II – we will introduce you to the Software tools that you will need for a successful social media marketing/communication.

Graphics and Photo Editing Software – Graphics & Photo editing software are basic necessities when it comes to cropping an image or adjusting the image settings like brightness, contrast, applying special effects to the photo/images/logos. The intent is not to become a graphics designer, but rather be able to use basic features that can make your graphics look better when you publish the content. It shouldn’t at least looks like a work of an amateur.

Video Editing Software – Assume you shot a video at a particular seminar or event and would like to publish it on social network, with an assumption that there might be some moments or clips that you would like to take off of the video or add some TEXT content, captioning etc… to the video. You are looking forward to a good, easy to use video editing software at your disposal for the kind of task. Google the keywords and it will lead you to tons of Free & Price-based video editing software.

Audio Editing Software – You an use Garage Band for Mac or Audacity for the PC for editing audio. We’re suggesting Audacity since it is very easy to use and needs very little to no training.

CRM (Customer Relationship Management) Software – In the world of marketing, Contact list or Customer list is one of the most important assets and you need to use a system to track and organize the sales and marketing activities.

Browser with Social & Google Plug-ins – Browsers that support and are equipped with toolbar support and plug-ins from social media world are able to automate and speed-up a lot of activities online. FireFox and IE are the most plug-in friendly browsers, especially FireFox.

With this we will conclude Part II – In Part III – we will introduce you to the the Social Networking terms and tools.

Missed Part I – Check this link Social Media Tools for Success - Part I

To Be Continued…

Floating Social Media Share Buttons On Blogger

In this post we will publish a simple Javascript code snippet that will help you launch floating social sharing buttons/links on the left of your blogger blog.

<style>

#floatingbuttons{background:#F9F9F9;background:-webkit-gradient(linear, left top, left bottom, color-stop(0, #fff), color-stop(1, #F9F9F9));background:-moz-linear-gradient(top, #fff, #F9F9F9);border:1px solid #ccc;float:left;padding:0 0 3px 0;position:fixed;bottom:15%;left:0;z-index:10;border-radius:0 5px 5px 0;box-shadow:2px 2px 5px rgba(0,0,0,0.3);} #floatingbuttons .floatbutton{float:left;clear:both;margin:5px 4px 0 4px;} .addbuttons{clear:both;text-align:center;padding-top:5px;} .addbuttons a span.getfloat, .addbuttons a span.sharebuttons{color:#000;background:none;font-family:arial, sans-serif;display:block;font-size:9px;font-weight:bold;text-decoration:none;line-height:11px;} .addbuttons a:hover span{color:#fff;background:none;text-decoration:underline;}</style>

<div id='floatingbuttons' title="Share this post!"><script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><script type="text/javascript"> (function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = 'http://widgets.digg.com/buttons.js'; s1.parentNode.insertBefore(s, s1); })(); </script><script src='http://platform.twitter.com/widgets.js' type="text/javascript"></script><div class='floatbutton' id='facebook'><fb:like layout="box_count" show_faces="false" font=""></fb:like></div><div class='floatbutton' id='stumbleupon'><script src="http://www.stumbleupon.com/hostedbadge.php?s=5"></script></div><div class='floatbutton' id='digg'><a class="DiggThisButton DiggMedium"></a></div><div class='floatbutton' id='twitter'><a href="http://twitter.com/share" class="twitter-share-button" data-count="vertical" >Tweet</a></div><div class='floatbutton' id='linkedin'><script type="text/javascript" src="http://platform.linkedin.com/in.js"></script><script type="in/share" data-counter="top"></script></div><div class='sbutton' id='gplusone'>

<script type="text/javascript" src="http://apis.google.com/js/plusone.js"></script>

<g:plusone size="tall"></g:plusone>

</div>

<div class="addbuttons"><a href="http://internetmarketing-readme.pricemaniacs.com/floating-social-media-share-buttons-on-blogger-side/" title="Add floating social media share buttons to your blogger blog!"><span class="getfloat">Get floating</span><div style="clear:both"></div><span class="sharebuttons">share buttons</span></a> </div> </div>

Just add the code (above in red) into your blogger design/layout by following these steps:-

Login to your dashboard
Go to Design
Edit layout
Click on add gadget
HTML/Javascript
Add the above mentioned code in the HTML textbox.

Social media tools for success–PART I

Hardware Tools

Smart phone with a Data plan – Social media is becoming more mobile every minute. You need your marketing, executive and management staff equipped with a start of the art smart phone with the right data plan that can help the new marketing generation stay in touch and connected with the social world.

Notebook or Tablet Computer – A power & portable notebook, netbook, or a tablet is vital for communicating even from a remote location.

Mobile Broadband Solution – If you are travelling frequently and are carrying your laptop or netbook it makes perfect sense to go for a Mobile broadband service/solution so as you can be hooked to the net from anywhere. Every major mobile carrier has a mobile broadband solution. Alternatively, you can sign-up for Boingo Wi-fi membership if you want to take advantage of 1000’s of wireless internet hotspots in airports, hotels, restaurants, and beyond.

Video Camera + Webcam– Get a video camera that is user friendly, light, highly compatible with multiple operating systems, easy to transfer/upload videos to PC or onto social networking sites such as Youtube, Facebook videos, etc… The major factor to consider is easy of use and distribution. Make sure your laptop is equipped with a webcam.

Good microphone – Invest in high-quality & easy-2-use microphone. You might be recording seminars, client interviews, expert comments, testimonials, podcasts and tons of other means of capturing audio content on the run.

With this we will conclude Part I of this series. In Part II – we will introduce you to the Software tools that you will need for a successful social media marketing/communication.

To be continued…

FiveSecondtest – how to create a test?

Step 0 – is to sign-up (free) with FiveSecondTest.com and log-in to your account which will present you a Dashboard screen with no tests registered yet and will have a “Create Test” link for you to setup a new test for your home page (free edition) as shown below:

How it works

1. Create a new test
Upload a screenshot or mockup, set some questions you want answered and wait for the feedback to roll in!

2. Users complete your test
Testers have five seconds to view your image and must then answer the questions you have set.

3. View your results
We collect all of the responses for you, extract the frequent keywords and then present the data with beautiful graphs.

Create a test

You have 3 options to choose from:

What can users recall about your design?
How do users complete a particular process?
Where do users click on your design?

You can either create a test or view demo before you create your own test. Click on Create Test button to configure a new test as below:

Provide test name
Project (optional)
Test Language
Upload your design (mockup, wireframe or screenshot of existing design)
Enter instructions
Ask some questions
Click on DONE button to complete the configuration of your test

Once you hit the submit button, you will be presented with a screen that shows the screenshot or mockup or wireframe that you have uploaded for test which is not yet published. You can hit the publish button to publish the test and make it live for the users to review and provide feedback. Alternatively, you can hit the preview button to preview the test.

By default, when you sign-up you get 20 karma points (I believe i.e. 20 responses free)… Once you hit the Publish button, you will be asked for the # of responses you need for the selected test which will use the # of karma points from the free balance from your karma bank.

Hope you will use this tool and gain benefit that works in your favor. Please provide comments / feedback about this post (you need to register to do so).

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Comparison Shopper Website - Canada Post

Recently, during our keyword research journey we bumped onto a SERP (Search Engine Results Page) that brought a website named "Canada Post" to my attention, especially due to my own involvement in the eCommerce websites design & development that are based on relationship with affiliate programs/network integration.

Most notable areas of the website is the SEARCH BOX with the title "COMPARISON SHOPPER". So, we decided to give it a try to search for "ACER LAPTOPS" and were amazed to see the search results. The site provided lot of useful information for a shopper as listed below:

Product Image
Product Price (Marked v/s Sell)
%off if applicablle
S&H (Shipping & handling) cost
Whether free shipping
And, most important the product source (Newegg, PC Canada, Amazon etc...)

Another area that caught our attention are the Price & Discount Sliders... What that means for the shopper is that shopper can search for products based on price range and Discount % they are looking for.

Kudos... This is a cool place to shop for.

Using Direct Mail - PR Series

When you want someone to get a message, sometimes the simplest thing to do is send a letter. Millions of direct mail pieces fill mail boxes across the country every single day - just for that reason of simplicity.

I'm sure we all share the same pain and grumble "junk mail" and are tired tearing those off on day-2-day basis. Still, we all find something useful (coupons, offers, deals, specials etc...) once in a blue moon.

Probably the only people who would truly appreciate the importance of sending direct mail are business owners (individuals, small, medium, and large - in short every business owner). Others appreciate when they find something useful as mentioned above.

Before creating a direct mail campaign you need to consider 2 things: 1) whom you want to receive the mail piece, and 2) how to get the uniqueness of your product or service and send the message across. How you want your message to be delivered?

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* Monitor quantitative social media

(Excerpt from HubSpot Email)

How to Remarket to or Retarget Previous Visitors with Kevin Lee

Digital Remarketing Explained

4 Email Addresses Capture Techniques to Increase Website Conversion

1. Incentivized Newsletter Sign Up - Most of the ecommerce websites have "Newletter Sign-up" buried way below the fold, causing it kind-of invisible to the visitor and missing the opportunity of throwing up the Newsletter Sign-up right in the front of the customer's eyes.

Based on recent study, it was discovered that top 3 reasons why the customers or visitors would share email address are purely promotional. Visitors are ready to share email addresses only if they are getting something in return.

67% to receive discounts and promotions
55% to get a ‘freebie’ in exchange for my email address
50% To get updates on coming sales

Design/Re-design your site to ensure Newsletter sign-up is above the fold, and catchy.

2. Site Registration

Provide incentives for registering on your site... or ensure the free material, downloads, webinar request etc... are available to the visitor based on registration process.

3. Social Login

Quite a lot of site face issues due to credibility concerns when it comes to registration or sharing personal email. At times people are lazy to register over and over again with multiple websites. This is where SOCIAL LOGIN comes handy and gives boost to the # of visitors who would eventually sign-up or share more information.

Check out when you goto http://www.buy.com.

4. Shopping Cart Process

In the check-out process you should capture the email address & possibly Name of the customer as early as possible to be able to send personalized emails with offers and updates based on their shopping experience, products in the cart etc... You can also offer Save the cart now and complete shopping later functionality with integrated registration.

So, bottom-line is there is no one right tool, no one right method to capture customer's email address... Infact, there are several ways, and you have to identify which one fits your model and business.

Some Advanced Remarketing Ideas

Some Advanced Remarketing Ideas

View more presentations from christof66

How To Setup a Facebook Fan Page and Custom URL & MORE

HOW TO SETUP A FACEBOOK FAN PAGE & CUSTOM URL

5 EASY TRICKS TO GET FACEBOOK FANS FAST

FACEBOOK FAN PAGES: HOW TO CREATE AND PROMOTE YOURS

FACEBOOK MARKETING - 7 Amazing Ways To Promote Your Business On Facebook

Marketing Man's Videos on YouTube

Marketing Man's Videos on YouTube

Watch entire series of videos on Youtube @ http://www.youtube.com/user/marketingmansite?v=MKeufj3ZngY&feature=pyv

Internet/EMail Marketing Terms You Need to Know

29 Email Marketing Terms Marketers Must Know - HubSpot
Email Marketing 101: 10 Terms & Concepts You Need to Know - WebCosmoForums
60 Internet Marketing Terms You Need to Know

Whitepaper: Key Trends & Technologies Shaping the Future of Marketing

Key Trends & Technologies Shaping the Future of Marketing

Marketing is evolving faster than ever before — especially regarding the use of technology, changes in consumer behavior, and the emergence of new mobile commerce models. The culmination of these factors is leading to an explosion of fundamentals marketers need to understand when attempting to forecast and guide business decisions over the next decade. Fortunately, looking at growing trends and influences today can highlight the direction marketers will need to take going forward.

This whitepaper will explore:

What marketers need to master over the next 10 years
How technology is affecting the brand experience
Potential impact of mobile commerce on marketing
Why data is the new currency

Download your complimentary copy of the whitepaper, Key Trends & Technologies Shaping the Future of Marketing, today.

Analysis: Three Promotion Pitfalls to Avoid When Remarketing to Abandoned Shopping Carts

In this post, we look at the potential pitfalls of using promotions in shopping cart recovery campaigns and the different strategies you can use to avoid these issues.

Read entire story here - Analysis: Three Promotion Pitfalls to Avoid When Remarketing to Abandoned Shopping Carts

Reasons Why Website Visitors Abandoned their Shopping Carts « Website Conversion Blog

Last year, 154 million people in the U.S. made online purchases amounting to $155.2 billion in sales, or approximately $1000 each, according to recent Forrester research.

Read entire story here - Reasons Why Website Visitors Abandoned their Shopping Carts « Website Conversion Blog

Conversion Academy: The ROI of Remarketing

Back by popular demand! You’re invited to join for one of the hottest webinars of the year: The ROI Of Remarketing. This is your chance to gain instant access to the fastest ways to boost your marketing efforts.

When - Tuesday, July 19, 2011 12:00 PM - 1:00 PM EDT

What you’ll learn:

Why shopping cart abandonment recovery programs have the highest Return On Investment, and what it takes to get them up and running
What tips you need to maximize remarketing efforts using email and social media
How to calculate your ROI for shopping cart recovery programs, including revenue you can expect to make

Register today to learn more.

New Hot Products & Rebates From Abe's of Maine

Let us warm up your day with some cool deals from Abe's of Maine before the summer sun gets you...

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