Customer Experience Management for Online Marketers Guest speaker: analyst Tony White

Analyst Tony White talks about Customer Experience Management (CXM), a new and very effective form of online marketing when used well. As the field of Online Marketing is changing rapidly (e.g. more and more channels) and your customers expect personalization in almost every interaction, creating a positive online experience is crucial. CXM aims to design those experiences that meet the growing demands of your customers and leverages the relationship with them at the same time.

Sign up now for this free webinar on Thursday 8 September! (limited seats available).

Thursday September 8th

1:00 to 1:45 PM EST

10:00 to 10:45 AM PST



- What is CXM and how are online marketers using it?    

- What goals does CXM enable marketing departments to achieve?

- Meeting rising customer demands

- Integrating the growing number of online channels     

- CXM implementation best practices    

Content excerpt from marketing email from GXSoftware


Missed Part I – Check this link Social Media Tools for Success - Part I

In Part II – we will introduce you to the Software tools that you will need for a successful social media marketing/communication.

Graphics and Photo Editing Software – Graphics & Photo editing software are basic necessities when it comes to cropping an image or adjusting the image settings like brightness, contrast, applying special effects to the photo/images/logos. The intent is not to become a graphics designer, but rather be able to use basic features that can make your graphics look better when you publish the content. It shouldn’t at least looks like a work of an amateur.

Video Editing Software – Assume you shot a video at a particular seminar or event and would like to publish it on social network, with an assumption that there might be some moments or clips that you would like to take off of the video or add some TEXT content, captioning etc… to the video. You are looking forward to a good, easy to use video editing software at your disposal for the kind of task. Google the keywords and it will lead you to tons of Free & Price-based video editing software.

Audio Editing Software – You an use Garage Band for Mac or Audacity for the PC for editing audio. We’re suggesting Audacity since it is very easy to use and needs very little to no training.

CRM (Customer Relationship Management) Software – In the world of marketing, Contact list or Customer list is one of the most important assets and you need to use a system to track and organize the sales and marketing activities.

Browser with Social & Google Plug-ins – Browsers that support and are equipped with toolbar support and plug-ins from social media world are able to automate and speed-up a lot of activities online. FireFox and IE are the most plug-in friendly browsers, especially FireFox.

With this we will conclude Part II – In Part III – we will introduce you to the the Social Networking terms and tools.

Missed Part I – Check this link Social Media Tools for Success - Part I

To Be Continued…

Floating Social Media Share Buttons On Blogger

In this post we will publish a simple Javascript code snippet that will help you launch floating social sharing buttons/links on the left of your blogger blog.

<!-- Floating social media buttons by><style>

#floatingbuttons{background:#F9F9F9;background:-webkit-gradient(linear, left top, left bottom, color-stop(0, #fff), color-stop(1, #F9F9F9));background:-moz-linear-gradient(top, #fff, #F9F9F9);border:1px solid #ccc;float:left;padding:0 0 3px 0;position:fixed;bottom:15%;left:0;z-index:10;border-radius:0 5px 5px 0;box-shadow:2px 2px 5px rgba(0,0,0,0.3);} #floatingbuttons .floatbutton{float:left;clear:both;margin:5px 4px 0 4px;} .addbuttons{clear:both;text-align:center;padding-top:5px;} .addbuttons a span.getfloat, .addbuttons a span.sharebuttons{color:#000;background:none;font-family:arial, sans-serif;display:block;font-size:9px;font-weight:bold;text-decoration:none;line-height:11px;} .addbuttons a:hover span{color:#fff;background:none;text-decoration:underline;}</style>

<div id='floatingbuttons' title="Share this post!"><script src=""></script><script type="text/javascript"> (function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = ''; s1.parentNode.insertBefore(s, s1); })(); </script><!-- Medium Button --><script src='' type="text/javascript"></script><div class='floatbutton' id='facebook'><fb:like layout="box_count" show_faces="false" font=""></fb:like></div><div class='floatbutton' id='stumbleupon'><script src=""></script></div><div class='floatbutton' id='digg'><a class="DiggThisButton DiggMedium"></a></div><div class='floatbutton' id='twitter'><a href="" class="twitter-share-button" data-count="vertical" >Tweet</a></div><div class='floatbutton' id='linkedin'><script type="text/javascript" src=""></script><script type="in/share" data-counter="top"></script></div><div class='sbutton' id='gplusone'>

<script type="text/javascript" src=""></script>

<g:plusone size="tall"></g:plusone>


<div class="addbuttons"><a href="" title="Add floating social media share buttons to your blogger blog!"><span class="getfloat">Get floating</span><div style="clear:both"></div><span class="sharebuttons">share buttons</span></a> </div> </div><!-- end Floating social media buttons by -->

Just add the code (above in red) into your blogger design/layout by following these steps:-

  • Login to your dashboard 
  • Go to Design
  • Edit layout
  • Click on add gadget 
  • HTML/Javascript
  • Add the above mentioned code in the HTML textbox.

Social media tools for success–PART I

Hardware Tools

Smart phone with a Data plan – Social media is becoming more mobile every minute. You need your marketing, executive and management staff equipped with a start of the art smart phone with the right data plan that can help the new marketing generation stay in touch and connected with the social world.

Notebook or Tablet Computer – A power & portable notebook, netbook, or a tablet is vital for communicating even from a remote location.

Mobile Broadband Solution – If you are travelling frequently and are carrying your laptop or netbook it makes perfect sense to go for a Mobile broadband service/solution so as you can be hooked to the net from anywhere. Every major mobile carrier has a mobile broadband solution. Alternatively, you can sign-up for Boingo Wi-fi membership if you want to take advantage of 1000’s of wireless internet hotspots in airports, hotels, restaurants, and beyond.

Video Camera + Webcam– Get a video camera that is user friendly, light, highly compatible with multiple operating systems, easy to transfer/upload videos to PC or onto social networking sites such as Youtube, Facebook videos, etc… The major factor to consider is easy of use and distribution. Make sure your laptop is equipped with a webcam.

Good microphone – Invest in high-quality & easy-2-use microphone. You might be recording seminars, client interviews, expert comments, testimonials, podcasts and tons of other means of capturing audio content on the run.

With this we will conclude Part I of this series. In Part II – we will introduce you to the Software tools that you will need for a successful social media marketing/communication.

To be continued…

FiveSecondtest – how to create a test?

Step 0 – is to sign-up (free) with and log-in to your account which will present you a Dashboard screen with no tests registered yet and will have a “Create Test” link for you to setup a new test for your home page (free edition) as shown below:


How it works

1. Create a new test
Upload a screenshot or mockup, set some questions you want answered and wait for the feedback to roll in!

2. Users complete your test
Testers have five seconds to view your image and must then answer the questions you have set.

3. View your results
We collect all of the responses for you, extract the frequent keywords and then present the data with beautiful graphs.

Create a test


You have 3 options to choose from:

  1. What can users recall about your design?
  2. How do users complete a particular process?
  3. Where do users click on your design?

You can either create a test or view demo before you create your own test. Click on Create Test button to configure a new test as below:


  1. Provide test name
  2. Project (optional)
  3. Test Language
  4. Upload your design (mockup, wireframe or screenshot of existing design)
  5. Enter instructions
  6. Ask some questions
  7. Click on DONE button to complete the configuration of your test


Once you hit the submit button, you will be presented with a screen that shows the screenshot or mockup or wireframe that you have uploaded for test which is not yet published. You can hit the publish button to publish the test and make it live for the users to review and provide feedback. Alternatively, you can hit the preview button to preview the test.



By default, when you sign-up you get 20 karma points (I believe i.e. 20 responses free)… Once you hit the Publish button, you will be asked for the # of responses you need for the selected test which will use the # of karma points from the free balance from your karma bank.


Hope you will use this tool and gain benefit that works in your favor. Please provide comments / feedback about this post (you need to register to do so).

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