The mere fact that more and more people are inclining towards buying products/services online is driving the companies to re-think their marketing strategies and the distribution of their marketing budget. But, what would it take for your company to reach the targeted audience “online”. Below is a 10-step plan outlined for the beginners. Remember – these are at very high-level and each step has the scope of discussion in greater details.
- Write down the exact goals/objectives that the company wants to achieve with online presence. Based on that write a web promotion plan and an effective web design and development strategy based on your niche
- Remember - Content is the “King”. Appearing in the top page in major search engines needs practicing good Search Optimization Techniques - “White Hat”
- If you are intending to resell products, then need to work on dominating the marketing niche with affiliate, reseller, and associate programs
- Implement Email Marketing Effectively
- Build a responsive opt-in email list (Permission marketing is important)
- Engage Internet Marketing consultant to perform analysis about marketing strategies, advertising plan, and promotion efforts
- Write & publish articles on article submission sites and/or publish newsletters
- Write & publish online press releases regularly
- Introduce giveaways for your customers on your site. Also, you can introduce contests, polls, surveys, and feedbacks.
- Blog (share your perspective/knowledge and generate feedback/comments) and interact with your visitors - frequency is the key
Additional Reference(s):
- Planning and Designing Effective Websites: With Web Workshop CD
- Website Traffic Secrets Revealed: The Internet Marketers Secrets To Getting Massive Amounts Of Web Traffic
- Website Essentials: A Guide to Planning, Designing and Managing Your Website
- Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
- Analysis for Marketing Planning
- Strategic Marketing Planning, Second Edition
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