In this session Henry Bruce, President at The Rock Annand Group, will provide some framework for getting started with lead nurturing and lead scoring. He will also share tips and suggestions for improving conversion rates from leads to opportunities to closed deals.
Building A Lead FunnelCari Baldwin, Principal at BlueBird Strategies, educates marketers on the different phases of a lead funnel and how they should build and measure around these stages. We emphasize strategies and tactics to address lead progression, lead acceleration and conversion tactics to move a lead to an opportunity.
Transforming Your Company Into A “Lead Magnet”This session with Candyce Edelen, President/CEO at PropelGrowth, emphasizes the increasing importance of inbound marketing. Learn about the central role a company’s website now plays in the buying process, as well as the growing influence of social media.
The Role of Content in Driving LeadsIn this session Joe Pulizzi, Executive Director at Content Marketing Institute, demonstrates the benefits and value of content in connecting with prospects. He also offers how-to tips on creating content, including repurposing existing materials and tapping into industry sources at low to no cost.
Selling Lead Gen InternallyIn this session Mike Gospe, the author of The Marketing High Ground, talks about how you can sell lead gen internally.
Lead Generation A to ZIn this session Ian Michiels, a seasoned research analyst and a strategic consultant, discusses key terms, topics and tactics around lead generation.