Email Marketing Automation: Improve ROI Without Lifting a Finger

How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer.

Automated email campaigns deliver open rates in excess of 40%, so if you’re not using automation you’re leaving dollars on the table. Spend an hour with Lyris’ Nello Franco and learn how to cash in on all the benefits of email automation to achieve greater revenue and stronger ROI.

Learn how to:
•  Leverage welcome programs to maximize subscriber value
•  Incorporate dynamic content to improve personalization and relevancy
•  Implement trigger campaigns based on subscriber activity and behaviors
•  Create drip campaigns to strengthen subscriber relationships over time 

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