In a recent online study*, Elastic Path found that people are watching large amounts of video online and on an increasing variety of devices – no surprise there. But the study also finds that viewers are also starting to warm up to the idea of paying for online video. That’s very good news. Creating and marketing online video can be a costly and time-consuming endeavor. It’s time to make those videos earn.
YouTube is, as expected, far and away the leader in the online video space with 81 percent of respondents claiming to have used YouTube in the last 12 months. However, 34 percent used Netflix and 19 percent used iTunes/Apple TV – both paid services. Even more encouraging, 43 percent of total viewers in the survey actually paid to watch online video (excluding adult content).
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