Retailers Lack Cart Abandonment Strategies

It’s not surprising that shopping cart abandonment rates continue to rise as today’s online shoppers have more resources than ever to compare prices and scour the best available deals. The latest figures show that 7 out of every 10 potential customers place items into carts they later abandon, costing the e-commerce industry a staggering $18 billion annually in lost sales.

What is surprising, however, is the number of retailers that are willing to accept those lost sales without implementing a shopping cart abandonment strategy. Email marketing firm Listrak has been studying the problem for the past two years, and the overwhelming majority of merchants are missing opportunities to convert on 20 to 35 percent of their abandoned sales through remarketing.

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