Retailers should be addressing website task completion issues according to the iPerceptions Retail / E-Commerce Industry Report for Q4 2010 released today.
The iPerceptions research revealed that 40% of people visiting a site with the intention of making a purchase reported the inability to complete their task. Pretty shocking considering that Q4 represents the highest traffic volume of the year for most retail sites.
Read more here: E-Commerce Task Completion & What Users Want
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