The Definitive Guide to Marketing Metrics and Marketing Analytics

Download your New Go-to Guide for all Things Marketing Measurement

This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, this guide offers best practices and techniques for harnessing data to not only prove, but improve ROI.

This 70 page guide will show you:

• The right metrics for understanding and interpreting marketing results
• Why measuring marketing programs is difficult, and how to do it correctly and efficiently
• Revenue metrics that gets the executives' attention and prove marketing ROI
• The critical elements of a marketing dashboard
• And much, much more!

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