Social Media Vocabulary

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What is a Social Medium?

social medium is any broad category tool that is used to run/execute social media campaign and increase the presence of your company or business.A blog, forum, discussion board, user-generate video site etc... are classic examples of social medium.

What is a Social Media Platform?

Social Media Platform is the underlying software or technology you use within a social medium to promote your products and service. For example, word press and blogger are platforms used for booting, whereas YouTube is an online video promoting tool.

What is a Social Media Channel?

Channel is your connection between you and your customers. Channel helps establish 2-way communication between 2 parties engaged in social medium. Typical examples of channel would be your blog, twitter account, or a facebook profile page.

Additional Reference(s):

  1. The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
  2. Handbook of Media Management And Economics (Media Management and Economics Series)
  3. Analyzing Social Media Networks with NodeXL: Insights from a Connected World
  4. The Social Network (Two-Disc Collector's Edition)
  5. Social Networking Website Business Plan - MS Word/Excel

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