Keywords are one of the key components of PPC (Pay-per-click) campaigns and SEO (search engine marketing). Careful and meaningful selection of keywords plays vital role in search engine results and campaign delivery, which enables the customers to find you online.
Keyword selection can be a very tricky and time-consuming process, and moreover it is a continuous effort (not a one time deal). Below are the top high-level steps that will help in selection of keywords for your PPC & SEO efforts:
- Brainstorm top keywords
- Organize keyword lists
- Expand keyword lists
- Prioritize keywords