Source (Website Magazine) - Shopping cart software 3DCart announced a partnership with email marketing service Listrak to provide its merchants with Listrak's automated Shopping Cart Abandonment Solution.
Cart abandonment is estimated to cost Internet retailers roughly $18 billion dollars each year according to Forrester. As it stands today, 7 out of 10 carts are stranded. Merchants would obviously be wise to start developing a strategy to recoup some of those last earnings.
Read entire story here: Fight, Fight Against Cart Abandonment