Source Website magazine - E-commerce software provider Miva Merchant has partnered with email service provider Exact Target, releasing a new email marketing application dubbed Miva Merchant Mailer.
The application includes pre-bult templates and customization options for HTML-capable users. Merchants can also add opt-in email addresses directly from their websites and add them to the email marketing list in real-time. The announcement indicated that other features are on their way, including modular integration with the Miva Merchant software. Existing Miva Merchant users can try the application free for 30 days - pricing starts at $9.95 for up to 250 contacts.
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