Key performance indicators (KPI) are the only means by which any Web professional should be measuring SEO success.
So, what are the right KPIs to use when measuring how well the techniques and tactics employed by in-house SEOs or consultants/agencies actually work? Today let's look at a few important KPIs to monitor, whether on the front line or in the executive suite.
What are KPIs (Key Performance Indicators)?
Key Performance Indicators, also known as KPI help an organization define and measure progress toward organizational goals.
| In the broadest sense, a KPI provides the most important performance information that enables organisations or their stakeholders to understand whether the organisation is on track or not. |
Learn more about Essential SEO KPIs
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