Here are some of the strategies that you or your company can implement to increase brand recognition & awareness online and on social media networks:
- Publish 4-7 articles per month on your blog - be a creator
- Post replies to blogs & in forums - be a critic
- Publish at-least 1 Video or Podcast every month
- Host the Blog on your own domain
- Consistently engage visitors in Poll, Surveys & encourage them to comment
- Blog should be targeted to train/educate and increase awareness amongst the visitors
- Sign-up for Google Alerts
- Do your homework on "Keyword research" to ensure your blog makes its well-deserved space in Search engines
- Do you eMail Blast
- Add Facebook Like or Tweet buttons, probably with Counts
- Engage in Search Engine Optimization
- Engage in Search Engine Marketing
- Direct engagement with potential customers
- Stories sell - share the reviews, stories you know about the products & services
- Consistently provide TOP 10 list to your visitors
- Maybe you can write something controversial (not in real sense) - but the key is to provide another point of view from the one where everyone else is following - this can create lot of buzz and visits
- Provide product reviews & comparisons (unbiased)
- Setup your own or company profile on Facebook & fan page
- Publish posts/articles through the company page
- Add videos from & to YouTube
- Custom design your twitter profile page - to for brand recognition
- Always reply to those who follow you (Respect & Reach)
- Do not post stories directly in Twitter or Facebook or LinkedIn or any other social media site - their Shelf life is just minutes
- Rather - publish stories on your own blog - where the shelf life is almost infinite
Test... Test... Test...
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