7 Steps to Marketing on Social Web - UPDATED

Following are the 7 steps to marketing on social web:
  1. Observe - Go to the social media world and the blog-o-sphere to understand the most influential places within the web. This will answer most curious questions such as what are the largest communities?, what is being discussed?, what is relevant today?, and sometimes importantly what does the community not like?. The key here is to understand what are the analysts, bloggers, writers, and consumers talking about your products, services, and company. Check out which brands are generating more buzz and how. Be a evidence to the focus on the conversations in digital world. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
  2. Recruit - This is one of the most crucial steps of all, SINCE you need the right group of people ready to focus and spend energy in the direction of achieving the objectives. You need them to talk about your company, your products, and the tasks they are carrying. Its equally important to understand that the output or results collected from 1st step is the input to 2nd step. Recruiting with Social Media: Social Media's Impact on Recruitment and HR
  3. Evaluate Platforms - You need to take a deep dive to find out the right set of tools for achieving your marketing goals. That could be blogs, reputation aggregators, e-community, social network, and PR on the Web. There are no hard rules about which tool(s) you can exercise to achieve your marketing goals. You may find just 1 tool useful or maybe a combination of tools. Marketing to the Social Web: How Digital Customer Communities Build Your BusinessSocial Media Tools and Platforms in Learning Environments
  4. Engage - What do you need to keep the visitors/customers engaged once they land on you web site? CONTENTS. Content is the king, and the content that keeps the visitors engaged is crucial to the top part of your marketing funnel. You may acquire more visitors from various marketing channels, but if the content is not engaging you will see those fade away soon. Relevant content is another key to the successful engagement. Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
  5. Measure - Isn't this quite self-explanatory? This one of those actions that are difficult to perform then said. There are numerous tools available in the industry that can help you measure your achievements v/s goals... but the key here is identifying exactly what do you want to measure, how do you define success, what are the parameters that contribute to the success, what metrics do you want to generate, what numbers are relevant to define the success of a marketing campaign etc... Advanced Web Metrics with Google Analytics, 2nd EditionWeb Metrics: Proven Methods for Measuring Web Site Success
  6. Promote - Depending on the kind of business or venture, you need to have active engagement in promoting it for good. Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your ProfitsHow to Market, Advertise and Promote Your Business or Service in Your Own Backyard
  7. Improve - Feedback should be a part of your product cycle and use it as input to improvise the products, provide better services, and enhance/redesign website. How Reliable is Your Product?: 50 Ways to Improve Product Reliability

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