Free 6-part certification* series from HubSpot and Marketwire helps PR professionals take their programs to a new level.
PR today is about building communities with media, journalists, bloggers and other stakeholders – and then sharing information with them. As the lines of audiences have blurred, so has the role of the PR pro. It takes a new mindset, new tools and new metrics to determine ROI. If you do it right, you can enjoy greater success than ever before. Learn from those who are living in and profiting from this new reality.